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Talk aboutAdobetoday and it wont be long before the words artificial intelligence march in the direction of the conversation.
But whats really new inAdobe Experience ManagerSites and whats it all about?
Ranking higher, delivering faster
When it comes towebsite builders, speed is important.
Speaking toTechRadar Pro, Adobes Jamie Brighton, explained: This slow, generic experience doesn’t engage customers.
This, the company said, goes beyond the traditional A-B testing most marketing teams are familiar with.
For businesses, the results should see higher traffic conversions, and user personalization and satisfaction scores.
Also high on the agenda is content velocity.
And then, of course, theres the artificial intelligence offering.
Probably the biggest news is the model customization capabilities, said Brighton.
This is enabling brands to bring their own brand identity into Firefly, into the creative generative AI models.
So, brand style characters and objects that are related to the brand.
[It is] also taking into account things that it understands about the brand.
So, that is going to be a massive time saver.
Its not the only improvements Adobe has made to its AI tools, either.
The latest Design Model is built for creating fully editable templates inAdobe Express.
you could try the new Adobe Experience Manager Sites by clickinghere.
