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AIhas taken the world by storm.

Just look at the myriad of mentions online or the millions of column inches to prove it.

A person working at a computer.

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At times like these it’s important to get a firm grasp of perspective.

Thats not to deny the fast-paced work and challenges fearlessly embraced by everyone from IT toHRandcybersecurityteams.

But the reality is we all made the new normal work because we had to.

Jen Brown is a Senior Director at GoTo, overseeing marketing in the EMEA region.

AI is no exception.

As human beings we still crave personalization and the human touch that only comes from authentic human interactions.

Conversely, for routine tasks and transactions the speed and convenience of AI is indispensable.

The metrics are all wrong and this needs to change.

This ultimately comes down to the magnitude and urgency of a task and the human judgement required.

It is about building up faith in trusted advisers and buying into people’s expertise.

There is an element of reassurance that AI cannot typically provide.

A win, win foremployeesand customers alike.

As with every other technological advance since the industrial revolution its a balancing act requiring consideration and discernment.

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