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The short version: it’s going to get a lot more likeGoogleTV.

What new ads are coming to Fire TV?

Amazon Fire TV deals sales

There are three new formats for the ads you’ll soon see on your Fire TV.

The first is context-sensitive ads.

The second lot of context-tensive ads will appear when you’re browsing the TV catalog.

Speaking to Roettgers, Maines called it the “Cadillac of ad spots”.

The danger here, of course, is that too much or too intrusive advertising can be a turn-off.

And that’s something Amazon is keenly aware of.

“Then I don’t have an opportunity for advertisers, because I don’t have a user.”

Amazon will be monitoring the impact of the ads to ensure that that doesn’t happen.

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