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In a bid to boost ad performance,Amazonhas unveiled its very ownAI art generator.
Its not quite kettle and toaster set in the style of Van Gogh stuff.
But, the new tool will let advertisers on the site generate lifestyle-led backgrounds for product shots.
No more dodgyPhotoshopjobs or painful plain white backgrounds.
So, Amazons latest tool effectively adds a real-world flavor to stark product shots.
Not dissimilar, in intent, to Amazons View in your room app feature.
Its another way for users to visualize online products in their own homes using augmented reality.
No need for real-world locations and photography set-ups or photo editing.
Appealing visual assets is an area thats proved tricky for some advertisers, Amazon said.
Users have come to expect a certain level of polish, after all.
Multiple versions can also be generated for further testing and performance optimization.
The genAI tool is rolling out to select advertisers now, with plans to expand in the future.
But before everyone gets carried away, lets remember, this is artificially generated art were talking about here.
Perhaps something to address as the company continues to take customer feedback to improve the experience.
