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How didApplefare this year when it came to Macs?
You probably wont have missed the headlines popping up about sales slumps and cutting production, thats for sure.
Too many Apple PCs and notebooks were slow to shift from shelves across the globe.
Not rumors, though, but sales figures themselves told the concrete story of Apples woes in 2023.
MacBook Pro: Take two
Apple refreshed its MacBook Pro models right as the year began.
And then refreshed them again as 2023 rolled towards its inexorable conclusion.
So, what was going on here?
Obviously, the original plan was the first refresh.
(Even with purported doubts around production capacity with this plan of going in early).
Will this strategy work?
It must be especially painful for those who made a purchase just before October.
How does it compare to the previous generation SoC?
At the same October event during which the MacBook Pros were unveiled, theiMac 24-inchwas introduced.
Was this a successful launch?
Yes and no, but mostly the former.
Supersized MacBook Air
Apple finally unleashed the much-rumored MacBook Air 15-inch in June.
The end result was a product that could perhaps even tempt Windows diehards looking for a beefy mini PC.
This powerful compact workstation arrived in October at a reasonable price for whats inside.
This wasnt the only positive development for Mac gamers over the course of the year, either.
Death Stranding wasalso announced as inbound for the MacatWWDC.
Concluding thoughts
In some ways, Apple floundered in 2023.
Particularly when you consider other factors like driving forward with Mac gaming to an impressive degree this year.
