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Currently,AppleandGoogleare engaged in a lucrative partnership that nets the former around $8 billion a year.
This partnership involves Apple sending its sizable userbase (think billions!)
Det senaste från ryktesbruket indikerar att Apples kommande 20-tumsenhet kan bli en vikbar hybrid av MacBook och iPhone.
to Google Search and, in return, it receives a commission from Googles search ad revenue.
Though Apple benefits tremendously, Google still needs Apple to promote the search engine and maintain its market dominance.
Despite this, Apples policy has always been to own the core technologies underlying its products, asBloombergputs it.
It wouldnt have to match Googles ability to sell advertising and search slots.
Making its own in-house engine would be more than enough to increase revenue.
However, Apple has been developing its own search engine for years now.
Theres also Spotlight, an engine that lets users find features and tools across their devices.
Apple’s web search has been powered by bothMicrosoftBingand Google in the past.
Theres also tech that Apple already uses to enhance its search tools capabilities, including Applebot.
Whats stopping the massive tech giant?
It seems that Apple has no desire to make its own search engines.
Cue is most likely on the money, as Apple tends to keep partnerships that serve its best interests.
A search engine is its own behemoth, one that Apple is probably not interested in tackling anytime soon.
