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Apples Scary Fast product news event this Halloween has sent shivers of joy down the spine for tech fans.
And its going to transform the way consumers and businesses pay.
Managing Director at Tribe Payments.
Whats new in Apple Wallet
The Open Banking integration is a big deal and promises big ramifications.
Banks linked to Apple Wallet typically see a rise in transaction volumes and will benefit from increased customer stickiness.
Being able to check available balances can empower people to make more informed purchasing decisions.
If usage figures are anything to go by, Apple could not have timed its entry more perfectly.
For businesses, A2A payments promise higher conversion rates, reduced transaction costs, and real-time settlement.
The digital pound, for example, will likely need a digital wallet to interface with.
The central banks wont develop these wallets, but Apple could offer the perfect home.
Frustrated by clunky and friction-filled payment experiences, customers get fed up and go elsewhere.
Yes, we can all talk about APIs and real-time transaction feeds.
But datas real value comes from being able to anticipate customer behaviour and create hyper-personalised experiences.
And increasingly, thats what customers themselves are demanding.
Its through enhanced data analytics and insights that innovations spring from.
We’ve featured the best mobile payment app.
