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In itsQ3 2023 earnings report, Warner Bros.

Discovery (WBD) confirmed that its primary streaming service has lost 700,000 customers over the last three months.

Barbie and Ken look at something off-camera in their cowboy costumes in the Barbie movie

Max could really use some movie-based magic from Barbie right now.

Understandably, Max’s fanbase is expected to be far smaller thanNetflix’s.

However, it is possible to speculate on why the streaming platform is failing to resonate with US viewers.

Then there’s the dearth of great TV shows that have debuted on Max recently.

The Roy family walk down a corridor together in Succession season 3

The end ofSuccessionseems to have hit Max’s subscriber base hard

Things aren’t any better on the movie front, either.

But there is one movie that could turn Max’s ailing fortunes around:Barbie.

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Taika Waititi’s Blackbeard stands between two other sailors in HBO Max show Our Flag Means Death

The second season ofOur Flag Means Deathdidn’t help Max increase the size of its userbase

Max