When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.
Businesses focused on creating content also need scheduling to perform their work effectively.
Its challenging to plan a content schedule manually.
Many software developers observed this need and created content calendar platforms to assist people.
There are endless such platforms, and it can be challenging to pick the best one.
However, weve created this guide to help you.
Well show you the best content calendar software you’ve got the option to choose in 2024.
We’ve also featured thebest calendar app of 2025.
Best content calendar software overall
1.
Hootsuite
Our expert review:
Hootsuite is a versatile content calendar tool for social media.
Lets look at how it performs in various criteria.
Interface
Hootsuite has an intuitive interface.
Despite packing many features, the dashboard is designed in a way thats easy to understand.
You have a calendar, which you might use to plan your content.
you could create the content draft and drag it into the calendar at the desired date.
Hootsuite lets you see your schedule and adjust things anytime.
The platform is accessible via a web surfing app, desktop app, and mobile app.
On Hootsuite, you might access helpful tools to help you publish creative content.
Likewise, an existing library of content templates gives you ideas to create your own compelling content.
Overall
The main drawback of Hootsuite is its cost.
It offers many valuable features but is an expensive tool for individuals and small businesses.
Read our fullHootsuite review.
Best content calendar software for social media
2.
Sprout Social
Sprout Social offers a user-friendly interface.
It doesnt take much to understand and use this software effectively.
Sprout Social does a great job of helping new users familiarize themselves with the dashboard.
You have a user-friendly calendar that serves as your content scheduler.
You drag and drop content into this calendar, and you could monitor your schedule at all times.
Sprout Social is accessible via the web or a mobile app (iOS and Android).
Sprout Social is an advanced social media management platform.
Its features include a content calendar that allows you to schedule and publish social content directly from Sprout Social.
Once that date is reached, Sprout Social automatically publishes the post for you.
in one inbox and respond directly from their Sprout Social dashboard.
Read our fullSprout Social review.
Best content calendar software for user friendliness
3.
Canva Pro
Canva and user-friendliness are synonymous with each other.
You have access to a neatly designed calendar to plan and schedule your upcoming posts.
it’s possible for you to edit and monitor your content schedule anytime.
We put Canva on this list because it combines sophisticated design tools with a content calendar.
Of course, direct posting requires linking Canva to your social media account beforehand.
Canva Pro provides a content calendar to schedule and plan your posts effectively.
However, Canva Pro lacks integration with many other social media platforms at this point.
Read our fullCanva review here.
Best content calendar software for teams
4.
Content Studio
ContentStudio scores high in the user-friendliness criterion.
The platform offers a minimal, uncluttered interface youll likely enjoy using.
Features are arranged neatly across the dashboard, with a white background contrasted by colored buttons.
The arrangement makes finding just the feature you want at a specific time easy.
you’re able to access ContentStudio from the web-based interface or mobile app (iOS and Android).
Both mediums give you access to the same intuitive content calendar to plan your posting schedule.
ContentStudio is a collaborative tool that allows you to share your calendar with colleagues and receive feedback.
ContentStudio makes planning, managing, and organizing your social media content easy.
It gives users a visually appealing calendar to plan and schedule posts.
ContentStudio doesnt just let you plan and post content.
Generative artificial intelligence is all the rage now, and ContentStudio isnt left out.
It offers an AI assistant that helps you generate compelling text and images for your social media campaigns.
The AI assistant also gives ideas for posts that you want to write.
Best content calendar software for marketing agencies
5.
Sendible
Sendible has a great interface that makes it easy to manage your content.
You have an interactive calendar where you could schedule social posts ahead of time.
A unique thing about Sendible is that it offers a white-labeled version.
you’ve got the option to customize the interface to use your brand instead of Sendibles.
A customized interface looks more professional when you share a content calendar with external clients.
Sendible comes with advanced tools to help you create social content.
For instance, a built-in editor lets you crop your images to suit each social platform’s ratio requirements.
You have access to a template library that gives you valuable content ideas.
Its not enough to just schedule and post content.
Sendible is a cost-effective solution for content marketing agencies with dozens of users.
Best free Best content calendar software tool
6.
Google Sheets
GoogleSheets is best known as a spreadsheet tool, not a content calendar tool.
However, this free tool can also function as a content calendar.
The Google Sheets platform has an interface thats easy to understand.
It allows you to create spreadsheets like onMicrosoftExcel or any other spreadsheet app.
you could use a spreadsheet to plan and manage your content schedule at no additional cost.
Google Sheets is accessible via a web web app or mobile app.
Google Sheets allows users to create spreadsheets seamlessly.
This platform acts as a simple content management tool.
It wasnt built as a content calendar software and, therefore, lacks direct integrations with social media platforms.
Collaboration is a major aspect of using Google Sheets.
it’s possible for you to easily share your content calendar by generating a shareable link.
You decide what someone who opens the shareable link can do: view, edit, or comment.
Other users can easily adjust your content calendar if you permit them to.
Pricing
We picked Google Sheets as the best free content calendar tool.
Its completely free for individual users.
Read our fullGoogle sheets review.
Best AI-powered content calendar software
7.
StoryChief
StoryChief has a responsive user interface that feels enjoyable.
You have an interactive calendar to plan your content and schedule posts ahead of time.
you’re able to create color-coded categories for different types of content and make each one stand out.
A slight drawback we observed is that StoryChiefs calendar doesnt have a drag-and-drop interface.
Instead, you must press the actual post and change the date.
Another drawback is that StoryChief doesnt have a mobile app.
you’re able to only access it on a web online window.
StoryChief is a versatile content management platform with the calendar as one of its main features.
The calendar allows you to plan your social posts meticulously and schedule posts ahead of time.
StoryChief has direct integrations with over 100 social platforms, allowing you to post content directly from your dashboard.
you could monitor the performance of your content across different social platforms directly from your StoryChief dashboard.
Youll see vital metrics about your post engagement, enabling you to decide when to change your strategy.
One of the best things about using StoryChief is the platforms AI writing assistant.
you might use this assistant to help you generate effective marketing posts.
you’re free to feed the assistant prompts, and itll output relevant text based on your queries.
The assistant can also help you adjust your written text to sound better for the target audience.
It can help with keyword research and other activities that help your social posts rank high.
StoryChief offers a 7-day free trial with no card details needed.
Its a costly tool compared to the competition.
Best content calendar software for Instagram
8.
Hopper HQ
Hopper HQ offers a stellar user interface.
You have a neat dashboard to create and schedule posts ahead of time.
it’s possible for you to create a post from your dashboard and publish it to multiple platforms simultaneously.
you’re free to use color codes to categorize your posts and make them easier to understand.
Hopper HQ allows you to preview Instagram posts to see exactly how theyll look when published.
Youll likely enjoy using Hopper HQs visually appealing dashboard with minimal clutter.
Hopper HQ works with various social platforms, although the platform is centred on Instagram.
Youll first connect your social accounts to Hopper HQ to allow the app to publish posts directly.
Afterwards, you’re free to create posts and schedule them for automatic publishing at a later date.
Hopper HQ gives you a calendar to plan your content schedule.
You have access to analytics tools to evaluate the performance of your posts without leaving your Hopper HQ dashboard.
Agencies can use Hopper HQ to collaborate seamlessly on social posts.
Administrators can invite as many team members as needed and control who can see certain social profiles.
Hopper HQ doesnt have a free plan but offers a 14-day free trial to test its features.
Best content calendar software for analytics
9.
Brandwatch social media management
Brandwatch has an excellent score in the user-friendliness criterion.
It offers an intuitive calendar that makes organizing and scheduling your social posts easy.
you’ve got the option to drag and drop posts across the calendar to change their schedule.
Brandwatch is accessible via a web web app or mobile app for iOS and Android devices.
Brandwatch is an advanced social media content planner.
It allows businesses to plan and publish social content from a single calendar.
you might publish promoted posts and optimize your ad campaigns directly from your Brandwatch dashboard.
This platforms defining feature is its detailed analytics dashboard.
It allows you to monitor your posts performance to a great extent.
Your dashboard shows your post engagements, reach, and impressions in a visually appealing way.
you’re able to compare the performance of different posts or compare your performance to competitive benchmarks.
Users can upload images and videos directly from their devices or import them from external cloud storage services.
Once you upload a graphic, you’re free to reuse it as often as you wish.
Brandwatch doesnt have standard pricing; youll need to ping the sales team to negotiate a custom deal.
Yet, Brandwatch has a reputation for being expensive, with costs running into thousands of dollars annually.
This high price makes it unsuitable for small businesses with limited budgets.
you might ask for a demo to test Brandwatch before deciding whether to pay for full access.
Best content calendar software for small businesses
10.
Buffer
Buffer offers an intuitive, uncluttered interface.
It has a white background, with features arranged neatly on the top and left-hand sides of the dashboard.
you might easily find any feature you need at any time.
However, note that the mobile app does not offer all the features youll find on the desktop version.
Buffer is a relatively affordable social media management tool designed for small businesses.
It offers a content calendar that allows users to plan and publish social media posts seamlessly.
Buffer makes it easy to collaborate with other users.
you might tag other users to provide feedback and easily share your content calendar with other people.
you might set up a chain of approval that controls when a post can be scheduled for publishing.
Buffer comes with an artificial intelligence assistant like many rival tools.
This AI assistant helps you generate ideas, translate posts, rewrite content, and more.
It enables you to create compelling social media posts that will resonate with your audience.
you might upload both images and videos to Buffer.
Buffer allows you to post videos directly to Instagram Reels, YouTube Shorts, and TikTok.
Buffer offers a free plan with basic features, unlike many competitors offering no free version.
This free plan lets you connect up to 3 social channels and includes the basic planning & publishing features.
Buffer is an affordable tool compared to most competitors.
Each paid plan has a 14-day free trial period to test the features before making a final decision.
Read our fullBuffer review.
We’ve also featured thebest calendar apps of 2025.
