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It helps teams communicate their strategies and align stakeholders to achieve common goals.
There are endless tools, and picking the best one can be challenging.
We conducted extensive research and product testing to grab the best roadmapping tools available.
We’ve also featured thebest content calendar software.
Get started now and boost your team’s communication and productivity.
Preferred partner (What does this mean?)
Best overall
1.
Monday.com
Our expert review:
Monday.com is an advanced project management platform for marketing teams.
It has a built-in roadmap tool you could use to collaborate effectively.
This platform offers many other features that can benefit marketing teams.
Organizations can use it to create visual boards and manage projects seamlessly.
Teams can communicate via a centralized hub and message each other instantly.
Monday.com has many third-party integrations to offer extra functionality, e.g., importing files from external storage platforms likeDropboxandBox.
Interface
Monday.com has an intuitive interface youll likely enjoy using.
Monday.com has an interactive and responsive feel that makes the app enjoyable to use.
That said, theres a steep learning curve to get used to the platforms many features.
You may struggle as a new user, but you’ve got the option to get familiarized quickly.
Besides, Monday.com offers a lot of help to new users.
Pricing
Monday.com offers a free plan with limited features.
This plan supports at most 2 users and just a few roadmaps.
Monday.com can be costly depending on your chosen plan and the number of users.
Read our fullMonday.com review
Best task management
2.
Asana
Asana is a sophisticated project management tool thats well-suited for marketing teams.
Roadmapping is one of its core features.
you’ve got the option to create roadmaps and share them with other users seamlessly.
Of course, Asana has roadmap templates you might select and edit to fit your taste.
Asana has extensive collaborative features.
This platform is a very effective task management tool.
you could create tasks, assign them to different users, and monitor progress easily.
Asana empowers marketing teams to stay aligned and collaborate effectively to achieve goals.
The dashboard is designed to make it easy to locate just what you want in a few clicks.
To make things better, users can personalize their dashboard to fit their unique tastes.
Asana has desktop and mobile apps it’s possible for you to download on your machine.
Its also accessible via a web web client.
Asana offers a free plan with limited features for small teams.
This plan supports at most 10 users and lacks useful features like project dashboards and custom roadmap templates.
Read ourfull Asana review
Best customizability
3.
Wrike
Wrike is a powerful project management and planning tool for marketing departments.
It has an extensive feature set, which includes an effective tool for creating roadmaps.
This platform allows users to create visually appealing and detailed roadmaps with ease.
It comes with templates that you’re free to choose to form the foundation of your own roadmap.
With Wrike, you might visualize each stage of the roadmap and allow the stakeholders to monitor progress instantly.
Wrike’s roadmap tool has calendars that allow marketing teams to set and follow schedules rigorously.
It has built-in file storage to upload and share files seamlessly.
Multiple people can collaborate on the same roadmap, making real-time changes that all stakeholders can see.
Wrike has a modern and responsive look.
you could customize your view, e.g., change the colors and switch between light and dark modes.
This platform runs in a web internet tool and is accessible via mobile and desktop apps.
Wrike offers a free plan with limited features like many other project management tools.
The free plan lacks many useful features like time tracking, Gantt charts, and analytics.
Large organizations can negotiate a custom deal by contacting Wrikes sales team.
This platform offers 14-day trials for all its paid plans with no credit card details needed.
Read ourfull Wrike review
Best digital whiteboard
4.
Miro
Miro, formerly RealtimeBoard, is a popular communication and project management platform for enterprises.
Its best-known feature is the digital whiteboard, allowing users to brainstorm and exchange ideas in real time.
Miros features include a roadmapping tool thats suitable for marketing departments.
Miro supports real-time collaboration, allowing multiple people to edit a roadmap simultaneously.
Marketing teams can use Miros whiteboard to brainstorm as they work to fulfil the goals outlined in their roadmap.
Miro has a built-in chat tool that lets users instantly message each other.
you could also integrate it with Slack and other existing business communication solutions.
Miro is an excellent choice if you want an excellent roadmapping tool that fosters collaboration within your marketing department.
This platform scores high in the user-friendliness criterion.
Miro has a minimal and uncluttered interface that feels easy to navigate.
you could also get into the platform via your web net web surfer.
Miro has a free plan that offers a single workspace and just 3 editable boards.
The Business plan also allows you to collaborate outside your core team with unlimited guest accounts.
Large organizations can contact Miros sales team to negotiate a custom deal, which can include bulk discounts.
The platform offers a 14-day free trial for its paid plans.
Read ourfull Miro review
Best versatility
5.
Confluence
Confluence is a popular collaboration tool offered by Atlassian, an Australian software company.
Its a versatile tool with many features, including roadmapping.
This tool enables marketing departments to create complex roadmaps to plan their strategies.
Of course, it comes with templates that users can adopt as the foundation of their roadmaps.
This platform performs excellently in collaboration.
Multiple users can collaborate on the same roadmap, making needed changes on the go.
Stakeholders get a detailed overview of the marketing roadmap once you share it with them.
As a versatile tool, Confluence does much more than roadmaps.
The running joke is that Confluence has a template for everything.
Confluence doesnt perform too well in the user-friendliness criterion.
During testing, we observed a clunky interface that can feel overwhelming to navigate.
It can be difficult to find some features, especially for new users not used to Confluence.
Confluence has mobile and desktop apps you could download from the relevant app stores.
it’s possible for you to also pull up the platform via your web web app.
Confluence offers a free version that supports up to 10 users with limited features and storage (2GB).
The Standard plan provides 250 GB storage, while the Premium plan offers unlimited storage.
you could sign up for a 7-day free trial for either plan before paying.
Best collaboration
6.
Stories on board
StoriesOnBoard is a dedicated roadmapping tool.
It was designed for remote workforces with collaboration as the core focus.
This tool allows you to create interactive and detailed roadmaps with little hassles.
you might share roadmaps with other stakeholders, either StoriesOnBoard users or non-users signing in with guest accounts.
Team members can share roadmaps by inviting other team users directly or by generating and sharing a secure link.
You control the permissions for other users, deciding who can comment or leave changes on your roadmap.
StoriesOnBoard gives you a collection of templates to form the foundation of your roadmaps.
StoriesOnBoard helps keep marketing teams aligned toward their desired goals.
StoriesOnBoard has an intuitive and responsive interface.
You have features neatly arranged on the left side while your view is on the right side.
The platforms dashboard is easy to navigate, allowing you to find features with a few clicks.
The drawback is that StoriesOnBoard is an exclusively web-based tool.
StoriesOnBoard has three pricing plans: Personal, Plus, and Premium.
The Personal plan costs $16 per month for one user at most.
This platform offers a 14-day free trial for its pricing plans.
Best all-in-one-use
7.
Notion
Notion is a popular enterprise collaboration and management tool.
Though relatively new, it has swept across the corporate world thanks to having an extensive set of features.
Notion includes a roadmapping tool that marketing teams can utilize.
you’re free to find many roadmap templates; Notions templates are notably detailed and impressive.
This platform makes sharing your roadmaps with internal and external stakeholders easy.
Of course, you control who can edit, view, or comment on your roadmap.
you could use Notion for everything from task management to project tracking, bookmarking, and to-do lists.
Notions interface is simple and feels outdated.
To many people, this simple interface is a bonus, while to others, its a disadvantage.
The crux is that Notion performs its job extremely well.
Notion offers a free plan with limited features, e.g., inviting a maximum of 10 guests.
Notion is cost-effective for the numerous features it offers.
Large organizations can contact Notions sales team and negotiate a custom Enterprise plan.
The pricing plans include a 14-day free trial to test Notions features before making a final decision.
Best visualization
8.
Roadmunk
Roadmunk is a tool designed primarily for roadmapping.
Marketing departments can use this platform to create detailed roadmaps to keep stakeholders on the same page.
A great thing about using Roadmunk is its visualization features.
It allows you to create detailed, interactive roadmaps using colours to highlight different elements.
Roadmunk comes with many free roadmap templates you’re free to edit to fit your requirements.
The pre-made templates are sophisticated and visually appealing, making it easy for users to create similar roadmaps.
Roadmunk has a unique integration with Jira, a popular project-tracking software.
Roadmunk even has integrations with rival product management/roadmapping tools like Asana and Monday.com.
Roadmunk has a very high score in the user-friendliness criterion.
It has a responsive interface thats easy to navigate.
The platform features a white background with contrasting colors to highlight features.
The features are neatly arranged across the dashboard, allowing you to find what you want easily.
Roadmunks interface is aesthetically pleasing to interact with.
Roadmunk is exclusively a web-based tool.
Theres no mobile or desktop app, which is a noteworthy drawback.
Unlike some roadmapping tools, Roadmunk lacks a free plan.
This platform offers three standard pricing plans: Starter, Business, and Professional.
Large organizations can also contact Roadmunks sales team for a custom deal.
Roadmunk is an expensive tool, especially for small businesses.
The platform offers a 14-day free trial for its pricing plans.
Best ai features
9.
FigJam
FigJam is a whiteboard tool offered by Figma.
To the uninitiated,Figmais a popular platform designers use to collaborate and coordinate their work.
With FigJam, marketers can easily create roadmaps highlighting and explaining their strategy.
FigJam comes with built-in templates you’re able to choose to create your own roadmap.
FigJam offers much more than roadmaps.
Its a digital whiteboard that enables marketers to brainstorm and share ideas in real-time.
FigJam has a modern and responsive interface you shouldnt have problems navigating.
The interface is minimal and uncluttered, enabling you to find features easily.
you might access FigJam from your web web app or download the iOS mobile app.
FigJam is offered as a separate paid tool in addition to a Figma subscription.
That is, you must first pay for a Figma subscription and pay extra fees to access FigJam.
This pricing structure makes FigJam unsuitable for organizations that dont already use Figma.
A FigJam subscription costs between $3 and $5 monthly per user, which is relatively cheap.
We’ve also featured the best free project management software.
How to choose a marketing roadmapping software
1.
Cost
Cost is the first thing to consider when choosing your marketing roadmapping software.
Different tools have different pricing strategies, and choosing something you’re free to afford long-term is crucial.
Some tools are expensive, while some are relatively affordable.
see if your desired roadmap platform offers a free trial.
If so, dont hesitate to utilize the free trial to test the platform before making your final decision.
Some platforms require you to input card details for a free trial, while some dont.
Ease of use is critical because it makes your work easier.
A roadmap tool with an overtly complex interface can frustrate your marketing team and cause grave mistakes.
An ideal roadmap tool should be minimal and cluttered, with features arranged neatly on the dashboard.
It should be easy to find the features you want at any time.
Any roadmap software without a mobile app is at a competitive disadvantage.
Customer Support
Customer service is a vital consideration when choosing a marketing roadmap tool.
Things can sometimes go wrong, and you might need external help from the software vendor.
you’ve got the option to judge a platforms customer service standing by reading reviews.
Scalability
Businesses dont stay the same size forever.
You need a tool that can easily handle more users without sacrificing performance and quality.
The platform should handle an increasing number of users without lagging and experiencing bugs.
Scalability is vital for roadmapping tools or any other bang out of business software.
Security
Marketing roadmaps constitute sensitive information that can cause significant damage in the wrong hands.
For instance, you dont want competitors snooping on your marketing strategy and knowing how to counter it.
Hence, you need a roadmap software thats as secure as possible.
Choose a platform with sophisticated security features to protect user data.
The platform should utilize advanced encryption algorithms to prevent malicious actors from stealing your information.
Two-factor authentication is another vital security feature to look out for.
Someone cant access your account without this PIN even if they somehow get your correct password.
Features
Consider the unique features you want in your marketing roadmap software.
For instance, do you want a very customizable platform?
Do you want a platform with built-in collaboration tools?
Do you need third-party integrations for extra functionality?
These are the types of questions to consider before deciding on your roadmapping software.
We evaluated the user-friendliness of the interface.
Core features like roadmap creation, collaboration tools, integrations, customization, and analytics were thoroughly tested.
The capability to integrate with other marketing tools was considered.
We also gauged the responsiveness and support quality.
Pricing plans were compared, to ensure the best value for money.
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