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Punycode
But thats just half the work.
The other half means getting people to visit the site.
To do that - the crooks create malicious Google Ads.
Punycode is an encoding standard built for internationalized domain names.
With Punycode, the websites true URL - “xneepass-vbb.info” would be displayed as “keepass.info”.
Malwarebytes notified Google of the trick and the search engine giant removed the malicious campaign.
ViaBleepingComputer