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And thats not to mention adding the complexities of personalization.
But accomplishing this doesnt have to be costly or complex.
CMO at Varnish Software.
Regardless, there is immense pressure to ensure sites work perfectly without long load times or crashes.
Its not efficient or sustainable.
But this doesnt mean they have to rip and replace everything.
The key to staying ahead in the rapidly growing mobile and IoT commerce sectors is flexibility.
Retailers should focus on accommodating the vast array of devices, resolutions, and networks used by consumers.
Balance personalization and performance
E-commerce platforms are increasingly using dataanalyticsto provide personalized shopping experiences.
This includes personalized recommendations, targeted marketing and tailored customer service.
Retailers must find ways to implement personalization without compromising speed.
One way to do this is by using more efficient caching.
Caching enables websites to reuse power spent retrieving or computing data.
Many online storefronts can benefit by targeting what elements must be uniquely personalized and what can be reused.
This can be done with free, open-source tools available to all IT teams.
Even more concerning are the DDoS attacks that seek to disrupt services and steal customer data.
Adopting a Zero Trust security framework, which validates every access request, is crucial.
Equally important is deploying a robust Web app Firewall (WAF).
This trend doesnt just underscore the need for proactive preparation to fortify websites during the holiday months.
We’ve featured the best mobile payment app.
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