You Heard It Here First
Founder Keta Burke-Williams talks to Bustle about bringing the brand to life.
To say thatthe fragranceindustry lacks diversity is an obvious understatement.
ButOursideis here to start change.
Created byKeta Burke-Williams,Oursideis a clean, Black-owned luxury fragrance collection.
Thus, Ourside was born.
Daydreaming, she explains, is a universal experience and something that everyone is familiar with.
I wanted to start exploring that tension between the grounded and [dreaming].
She describes Moon Dust as a pretty bright scent.
Its all balanced out with vetiver and palo santo for an earthy, freshwater feel.
Dusk, she says, is more sultry.
Last is Nostalgia, which is inspired by Burke-Williams mom.
To give it a modern twist, she added mint and grapefruit to brighten jasmines traditionally powdery scent.
It is also sweetened and anchored by ylang-ylang, amber, and patchouli.
Sustainability is also a major pillar of the brand.
Ourside proves that creating something of luxury that includes all people, is clean, and fun is possible.
Its really important to show that Black girls can create something of luxury for all people.
Ourside is available now atOurside.nyc.
source: www.bustle.com
