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But its not just a new look that Deezer announced.
Opening this up is great because, as Folgueira puts it: music is actually meant to connect people.
Jeronimo Folgueira unveils the new Deezer on-stage in Paris.
What is Shaker and how is it different from other collaborative playlists?
It then gives you a percentage score based on this to show how similar your music tastes are.
Music is built by humans to connect, to belong, to be together.
Jeronimo Folgueira unveils the new Deezer on-stage in Paris.
We need to bring that back to the full human experience of music.
What makes Deezer stand out compared to Spotify and Apple Music?
There are several things that stand us apart, Folgueira says.
Here’s what the Shaker feature looks like
The first one is that we are really bold when it comes to innovation and big changes.
Weve done it with artist centric, where weve introduced an artist centric model.
We understand a lot about music.
We are really truly French, but also very strong in Brazil and places where music really matters.
We love and understand the value of local music.
But also innovation, doing things that no one else dares to because theyre too corporate or too big.
Folgueira adds that he wants the brand to cater for everyone.
Although, it isnt just about quantity.
What inspired Deezers new identity and logo?
But as part of the rebrand, it plans to lean into this even more.
Instead, Garrido says that it used Gen Z as a point of cultural relevance.
But the end goal really is to make music accessible to everybody.
So it’s really about bringing even more music experiences.
