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In 1983 Paul Mockapetris gave us DNS.

He saved us from needing to remember websites like phone numbers.

A screen grab from Googles .meme release

Five was too many.

Some of them I get.

Like,.iois a pun of I/O and has become popular among tech startups despite being a region extension .

Note, I said I get, I didnt say I like.

Others I just dont get right from the start.

I also don’t like being told how great they are.

They wrote in their announcement, Zip is a secure domain for tying things together or moving really fast.

Hosting content on a .zip domain means speed.

No Google..zipmeans Ill be questioning whether Im downloading malware.

Thestatsdont particularly favour the new domain names either.

.xyzwas one of the most highly registered extensions in 2023 but also one of the least renewed.

So, like it or not James, get used to seeing more websites with dot whatever domain names.

I don’t think so.

My esteemed colleague makes some excellent points.

Just like memes, the recent launch of the .meme domain wont be for everyone.

Sure, it would be great if we could all get the .com version of the website we want.

But times are changing, the internet is growing and we cant just reminisce on the golden .com era.

In my opinion, the trend for unconventional TLDs offers a few major advantages.

Firstly, and probably most obviously, it opens up boundless domain possibilities.

I mean, pleasebuyourgreatemailsoftware.com just doesnt have the same ring to it as easyemail.io - right?

The new TLDs also make the internet a more relatable place.

It offers website owners an opportunity to get creative with their domain name and build a stronger identity.

I cant remember the last time I typed a full URL into my web client.

Isnt that what search engines are for?

To this I say, yes.

As I’m still going to need to remember which extension is for which site.

Until you discover it costs $9,999 to register this domain.

These new extensions may look cheap, but they are not.

There was nothing bad with.comand there is nothing good about these new extensions.

Other than that they give the unimaginative a lower barrier to entry.

Despite this, Im probably going to be seeing more TLDs and I dont .li .ke .it