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Retailers have a huge opportunity to offer intuitive, technology-driven experiences to consumers.
To achieve this, retailers are adopting edge computing.
There are three primary challenges facing retailers today, and how edge is helping address them.
Tim Loake is VP for Infrastructure Solutions Group at Dell Technologies UK.
Supercharging business intelligence
Edge computing helps retailers better understand behaviors and needs throughout the customer journey.
With edge computing, bricks and mortar retailers gain those same insights while also adhering to localprivacyand regulatory needs.
Traffic counting has always been a challenge.
Every retailer knows how many transactions to expect in a physical store.
Finally, improving loyalty detection.
Retail customers increasingly expect personalized experiences online, so why not extend that to the physical store?
Thats where the edge comes in, collecting data and enabling intelligent automation right where the business needs it.
Retail is no stranger to high turnover and attrition rates.
Enabled by the edge, systems tell employees exactly where to go, even if theyre new.
Its all delivered directly to their workplace gadget in real time.
Edge computing also supportsAIvirtual assistants to help employees with their daily tasks.
Two of the most significant pain points impacting net revenue for retailers are security and safety.
This covers everything from online returns fraud and shoplifting to employee protection andcybersecuritybreaches.
Edge technologies integrate data from multiple sources to protect against these challenges and support loss prevention.
For example, stores can improve security at checkout by integrating point-of-sale data with computer vision.
Also, edge technology can detect intruders in restricted areas during restricted times.
This limits false alarms and associated fees.
Edge computing is a powerful tool that can catapult retailers above their competition.
The future of retail belongs to those who effectively use technology to drive innovation and growth.
A thoughtful edge computing strategy is essential to achieving this goal.
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