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Now they’re part of the streaming landscape and they’re becoming an even bigger part of it.

And now a new kind of ad is here too: the pause ad.

An example of a pause ad on Hulu

Why are streamers serving up pause ads?

The short answer is money, and the long answer is also money.

If you pause a program or movie, the ad appears; unpause it and it goes away again.

They may actually cancel their streaming service".

The streamers, for now at least, are taking it easy.

If you’d really rather not see pause ads, there is a solution: violence and nudity.

We don’t mean by you, but on screen.

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