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It feels like everyone is putting the squeeze on me, or at least on my wallet.
In case you missed it,Appleis a streaming company, too.
Apple lets me know the bad news
Then, this year, Apple raised the price again to $9.99 / 8.99.
I was annoyed but assumed I’d probably eat this extra cost, too.
However, it’s not that simple.
Apple lets me know the bad news
You see, I’m anApple Onecustomer, and I have been since it launched in October 2020.
There were obvious efficiencies with Apple One, plus I’d get to use all those other Apple services.
Now, that was a great price for all those services.
Thank you, Apple, for making it so simple to add and remove services
Yesterday, I got an email telling me it would pole vault to $37.95 / 36.95.
The missive was short and to the point.
I must have stared at that email for 10 minutes trying to decide what to do.
Surely, Apple CEOTim Cookhas taken a look around and realized that everyone is getting away with it.
Raising prices seeming comes with no downside.
It’s a rare circumstance where the provider makes the choices obvious and painless.
This is my new plan for all streaming services, by the way.
That’s good enough for me.
