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I also didn’t anticipate the sheer utility of a lovely, programmable button.

Applemakes it so easy to change the Action Button’s core features.

iPhone 15 Pro Max Action button camera

Yes, i can take a good selfie this way.

With the Action Button, though, the challenge is met.

Even two-handed photography is easier.

It’s more than just ease of use, though.

iPhone 15 Pro Max Action button camera

Yes, i can take a good selfie this way.

The Action Button has a transformative impact on my speed.

I just long-press, look into the lens, and press again.

The last means quick access for those “can you believe it?”

iPhone 15 Pro Max Action Button

Yes, i can take a good selfie this way.

When this becomes muscle memory, you’re sure to go viral in a jiffy.

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iPhone 15 Pro Max Action Button

You have a few options on what the iPhone 15 Pro Max Action Button Camera setting will do.

iPhone 15 Pro Max Action Button

The landscape shutter button.

Lance Ulanoff shot with iPhone 15 Pro Max using action button

The author’s selfie with iPhone 15 Pro Max using action button