Exclusive Interview
The capsule drops October 19.
Even with so many accomplishments, Smith has no intention of slowing down.
Once they discover the brand and they wear LaQuan, they’re not just wearing a dress.
They’re not just wearing a random designer.
There is an experience that goes with wearing LaQuan Smith, he told Bustle.
How is your collection with Cash App making LaQuan Smith more accessible?
Youre known for having a diverse runway, which isnt something every brand can say.
How do you incorporate diversity and inclusion into your brand ethos?
Being a designer of color from from Queens, my entire existence is a contribution to diversity and inclusivity.
It’s only natural that’s what I represent, even when it comes down to castings.
Whether it’s size inclusion or having trans [people] in the shows.
It’s about having a fierce attitude.
As a Black woman and a plus-size woman, that very much resonates with me.
Thank you so much for the work you do.
Every woman wants to feel desirable at the end of the day.
Can you speak to that a little bit?
I’ve seen more representation in major retailers that I wouldn’t have seen five years ago.
It’s something that we’ve always wanted.
This topic frustrates me because it shouldn’t have to boil down to race.
It really should be about talent.
It should be about craftsmanship.
To me, that is already a contribution to the culture and to the conversation of inclusion and diversity.
What advice do you have for up and coming designers?
Stay the course, never give up.
There’s always a light at the end of the tunnel.
Stay inspired, stay creative, and just work hard.
And I think success is inevitable as long as you really work towards your goals.
Right now is a really crucial time to be creative.
Go hard in the paint with your creativity.
You’re coming up on 10 years as a brand.
What are your goals for the next 10 years?
My focus right now is to create longevity, strengthen this brand to be the next American luxury brand.
Expanding my product categories, whether that’s shoes, handbags, fragrances, men’s wear.
I want to expand my manufacturing capabilities.
I’m looking to make this become the next Tom Ford.
What has been the most rewarding part of your career?
I started this in my grandmother’s basement.
I remember being 13 years old and just designing clothes in my room.
Everything has over-exceeded what I’ve always dreamed and imagined.
My biggest accomplishment is being able to see how much I’ve grown.
That’s the biggest and most incredible accomplishment that I could ever ask for.
source: www.bustle.com
