Liha Okunniwa takes moisturisingveryseriously.

The pair met in university, where textured hair and Yoruba beauty staples werent exactly common on campus.

And it all started with one ingredient: shea butter.

Liha Okunniwa On The Power Of Shea Butter

So, instead of waiting around for somebody else to do it, we decide to create our own!

That was seven years ago.

How has your mixed heritage influenced LIHA products?

My Nigerian father had strong traditional values and definitely passed on a lot of cultural knowledge and wisdom.

What inspired your passion for skincare?

Make-up definitely wasnt allowed, so skincare became my favourite way to explore beauty products.

It was whilst working atThe Body Shopduring my teenage years that my passion and knowledge really intensified.

How would you describe the Yoruba approach to indulging in beauty?

Is this why LIHA products not only look stylish, but are practical and kind to the planet?

This article was originally published onDec.

source: www.bustle.com