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Despite this growth, the market is still dominated by hyperscalers.

In fact, there is a high enough level of dominance amongst hyperscalers to have raised alarm bells worldwide.

Digital clouds against a blue background.

Hyperscalers across the board each have hundreds of products on offer.

Unfortunately, all of this convenience does come with a tradeoff: convenience for quality and price.

Because resources are always finite, focus is key to quality and innovation.

No matter how big you are, you cant be the best at everything.

VP and GM EMEA at object-storage services provider Wasabi.

If youre locked in, you have little choice but to pay up.

Moreover, the person choosing a companys cloud vendor is often distinct from the teams using the service.

Say, for example, media and entertainment organizations need to store large data files and access them quickly.

a focused provider for that particular service is the best option.

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