Beauty Roots
Were on a mission to treat outsiders as insiders.
Braids were also an obstacle.
After years of chemical treatments, Moyo simply couldnt be bothered anymore.
After years of disappointment and frustration, she decided to take matters into her own hands.
How did your own haircare journey inspire you to launch Ruka Hair?
And it was the same situation throughout university and whilst working in the corporate world.
How did you come up with the name Ruka?
Ruka comes from Shona, one of the main languages spoken in Zimbabwe.
It means to do hair or to braid, thread and weave.
YouTube has always been a great source of knowledge and inspiration, particularly whilst embracing my natural hair texture.
Ruka was launched thanks to investment from high-profile angel investors.
How did the idea of your latest round of crowdfunding come about?
After a series of successful pop-ups, Ruka recently launched at Selfridges.
Why is it so important for the brand to have this kind of physical presence?
This article was originally published onDec.
source: www.bustle.com
