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The best TVs of 2023 were made bySamsung or least we think so.

It’s been an incredible year for Samsung.

A Samsung TV in a living room

The Samsung S95C is one of the best and brightest TVs in the world right now.

The fact theSamsung S90CandSamsung S95Cperformed so well doesn’t mean all the competition is blown out of the water.

So how did Samsung, specifically its OLEDs, shake up the TV market so significantly in 2023?

Regular OLED TVs are great.

Samsung S95C OLED TV showing abstract image on wood table

The Samsung S95C is one of the best and brightest TVs in the world right now.

They’ve been among thebest TVsfor years thanks to their excellent picture quality, outstanding contrast and deeper blacks.

OLED is capable of delivering much better contrast than LED displays.

But there’s one problem with OLED: brightness.

Samsung S90C on a table, next to a sign saying TechRadar Choice Awards 2023

The Samsung S90C was named both TV of the Year and Best Gaming TV of the Year at the TechRadar Choice Awards.

Or a lack of it.

Samsung changed this back in 2022 when it brought out theS95B, the first panel to introduceQD-OLEDtechnology.

The result is a brighter, more vibrant picture.

A photo of the Samsung S90C taken from above, displaying a rocky mountain scene

The Samsung S90C is a brighter OLED than most models, but comes in at a (relatively) affordable price.

When we were testing these TVs, we measured peak brightness at 1,100 and 1,400 nits.

But it’s not just about brightness.

The point is that OLED is great, but not perfect.

Samsung Q80C showing abstract pattern onscreen

The Samsung Q80C was named our favorite mid-range Samsung TV of 2023.

But do most consumers care?

Well, they may not be as interested in the specs, but they can certainly tell the difference.

Especially when you consider the whole package of Samsung’s 2023 TVs.

The Samsung S90C OLED TV pictured on a wooden table displaying a forest scene

It’s bright enough to handle the glare problems many of us might experience with a W-OLEDs.

We measured 1,100 nits in the S90C, which makes it much higher rival OLEDs.

For example, the LG C3 measures at 830 nits peak brightness.

Samsung-S95C TV on stand with gray wall in background

So it covers a lot of lighting conditions and let’s not forget it’s loaded with gaming features.

This TV really does do it all.

It’s also incredible value for money.

SAMSUNG 55-Inch Class OLED 4K…

But what does it need to do to stay at the top?

If Samsung replicates that panel’s success it’s on to a winner.

CES 2024 should be a good indication of what to expect over the next twelve months.

We can’t wait to find out how this year’s line-up fares.

It’s highly likely we’ll see newer versions of each of these models in 2024.

Samsung S90C

Our expert review:

The Samsung S90C is our top OLED TV for most people.

Design-wise, the Samsung S90C has an incredibly thin panel, especially at its edges.

It’s a little chunkier in the middle because that’s where its external connections/processing box is.

It’s still a beautiful looking set, especially since the side house an impressive speaker array.

Read our fullSamsung S95C review

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