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I’ll be the first to say that brand loyalty is a trap.

Maybe that’s Apple, maybe that’s Sony, maybe that’s Dyson.

Samsung S90C OLED, Galaxy S23 Plus and Buds 2 Pro on a blu background

I’ve realised, though, that I’ve gravitated to a lot of Samsung tech lately.

And now, a lot of that terrific Samsung tech is on sale in this year’sBlack Friday deals.

Hopefully, this hands-on personal perspective can help with a few of your buying decisions this year.

Samsung S90C

And it’s been a star when it comes to gaming, too.

And the brilliantly bizarre musical interlude was even more triumphant on the big screen.

OurSamsung S90C reviewawarded this one five stars out of five, praising its gorgeous picture and gaming features.

Samsung 65-inch S90C Smart UHD 4K OLED TV:$2,499.99 $1,599.99 at Samsung

Other sizes are also available from $1,299.99.

it’s possible for you to alsoclaim an extra 200 in cashbackthrough Samsung after the TV arrives.

But that’s not only where this phone impresses.

Samsung Galaxy S23 Plus hands on back black

Slightly large, maybe, but not too oppressive or difficult to slip into a pocket.

Also atAmazon for $799.99.

Check out our fullSamsung Galaxy Buds2 Pro reviewfor why we awarded them an impressive 4.5 stars out of five.

Samsung Galaxy S23 Plus: $999$399 with a trade-in at Samsung

They’re also well made and are comfortable to wear.

Samsung Galaxy S23 Plus: £1,049£949 at Samsung

Samsung Galaxy Buds 2 Pro on white background

Samsung Galaxy Buds2 Pro:$219$159 at Samsung