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Only a select few tech companies move the needle quite likeGoogle.
But it begs the question: why have we all been usingpasswordsfor so long anyway?
Head of Identity and Access Management, Enterprise & Cyber Security at Fujitsu UK&I.
The first is the proliferation of legacy systems.
Some may even need to acquire new hardware and software, requiring additional outlay.
There are other barriers to entry posed by existing estates, too.
Finally, while passwordless authentication can make thecustomer experiencesmoother, communicating this to users can be a challenge.
If passwords are the primary mode of authentication, that is.
Making the leap
The steps to going passwordless are not dissimilar from any other digital transformation project.
First, organizations need to determine which path they want to go down and that will require tapping intocustomerinsights.
Will they be comfortable providing biometric data?
How amenable are they to linking certain devices to their account?
What devices are they using exactly?
The answers to these questions will help to define the sort of passwordless login that makes the most sense.
Ultimately, customers preferences need to be at the core of the decision.
Then comes the testing phase, which again links back to optimising customers experiences.
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