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But website downtime can have severe consequences, from damaging your brand’s reputation to impacting your bottom line.
The cost of downtime can extend into the thousands of pounds.
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Here, I share the most common reasons for website downtime and strategies website owners should consider preventing this.
The choice of a web hosting provider andserverconfiguration can greatly impact a website’s uptime.
Several factors can lead to server issues and subsequently, website downtime.
Surges in traffic, especially during peak periods, can overload servers and cause crashes.
Additionally, backup servers, while necessary, can be overwhelmed, leading to temporary unavailability.
Load testing involves subjecting the server to simulated high-traffic scenarios to assess its behavior and performance.
CEO at KnownHost, a leading managed web hosting service provider.
ScalingIT infrastructureto handle such surges is essential.
Content Delivery Networks (CDNs) offer an effective solution to alleviate the strain on a single server.
These consist of a web connection of servers distributed around the world.
There are also a number of auto-scaling options which allow a website to adjust to its traffic demands.
However, they can also become sources of vulnerability and performance issues if not managed properly.
Legacy software is particularly susceptible to causing downtime when it can’t meet the demands of modern web traffic.
This may lead to websites performing differently and experiencing Out of Memory errors.
This includes security patches to fend off potential threats.
A Smurf attack, based on the Smurfmalware, can cause significant damage to a target system.
Spoofing attacks are also a common DDoS attack where cybercriminal will falsify their identity.
One survey found that a DDoS attack costs businesses hundreds of thousands of pounds.
To mitigate against this, businesses must invest in robust security measures and firewalls to safeguard their websites.
Websites can also experience downtime due to coding issues such as poor error handling, or memory leaks.
This can lead to performance issues or system instability over time.
To prevent coding-related downtime, developers should adhere to best practices and undergo thorough code reviews.
Regularly auditing the codebase helps identify and rectify potential vulnerabilities before they can impact the website’s performance.
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