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Apple’s Vision Pro mixed reality headset is an astounding gear.
It’s beautiful and powerful and creates virtually unmatched experiences in virtual and augmented reality.
Will they become popular enough to start showing up on airplanes?
That news, if accurate, is not surprising.
Here’s the thing.
No other Apple product has faced comparative hurdles in its launch.
Will they become popular enough to start showing up on airplanes?
$3,499 is almost as much as a powerful mid-tierM3 Pro MacBook Pro 14 inch.
It’s more than double the most expensive andbest iPhone.
It’s a downpayment on a nice car.
Apple Vision Pro spatial video is a mind-blowing experience.
It might be imagining a class of well-heeled early adopters and Vision Pro evangelists.
Put simply, that means computing in a 3D space.
Objects are not just on a 2D screen in front of your face.
This is how I might look wearing Vision Pro, assuming I can afford it.
For consumers, it’s a new interface frontier.
The confusion might be something akin to entering the computing worldUpside Downbut without all the scary elements.
No matter what, consumers will feel like they’re entering the unknown.
Apple Vision Pro and its battery pack.
Battery unpacked
Finally, there’s the battery pack.
I’ve been thinking lately about why Apple decided to put the battery pack outside of the headset.
There is no getting away from the cable that will run from that metal slab to the headset.
Realistically, most of your use will be seated so maybe you won’t notice.
Assessing the risk
All of this adds up to not a bad product.
It’s still the most exciting thing Apple has produced in years.
It’s also not an obvious home run.
I may love it, but will average consumers who are not used to bleeding-edge tech and prices?
Will they want to spend thousands on a product they cannot use immediately without customization?
Will they find it as intuitive as Apple hopes and become inspired by Spatial Computing’s possibilities?
Will the astounding spatial photography erase all other concerns?
I don’t know.
All I do know is that we are quickly entering Apple’s biggest product risk arena in decades.
What happens in January is anyone’s guess.
