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So, what does the future hold?
I sat down with Emmanuel Fromont, Acers EMEA President to talk about just that.
Has the Vero lineup been a success?
In general, it’s good, Fromont told me.
But I have to say, in Europe it has done particularly well.
The message is interesting for the entire supply chain, and retailers are happy to have a greener PC.
The success of the Vero range is promising, then.
But does it signal that theres been a change in customers desire to buy greener products?
It’s a way to tell the world it’s time to react.
Every user needs to be part of the solution.
I see more and more, especially the younger generation, being sensitive to the topic.
However Acer is aware that there are still obstacles that are stopping many people from making the switch.
So, what sets Acer apart when it comes to its ecological promises?
It’s part of our brand differentiation.
I asked Fromont how concerned Acer is about being accused of this.
“The key is to measure, measure, and show the impact they are making.
I think it’s all about measuring and communicating, measuring and communicating.
This is the only way you’ve got the option to avoid those accusations.”
We’ve also worked on supply chain and panel efficiency, making it consume less energy.
“Collaboration is crucial…
Collaboration is crucial, explained Fromont.
The notebook supply chain is complex, and having partners like Intel and Microsoft onboard is vital.
They focus on AI and technologies that, while demanding, also push towards sustainability.
It’s a joint effort to make the industry greener.
So, I asked Fromont about what he thinks the next five years will look like for laptops.
AI will change the way users interact with PCs, he replied.
The input methods of text and voice control will converge with AI, making interactions more natural.
And will laptop makers continue to step up when it comes to fighting climate change?
I really do believe so, says Fromont.
The industry as a whole is recognizing the need to be more virtuous.
Government policies and consumer preferences will drive this change.
Everyone in the supply chain needs to contribute to making the industry greener.
It’s not about changing the world alone were not saying Acer is going to save you.
The whole world needs to come together for long-term sustainability for all of us and the planet in general.
