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The college student took a 1996 TV commercial a bit too seriously.
So Leonard filed a lawsuit against Pepsi for breach of contract, claiming the ad constituted a binding offer.
Still, he insisted that he didnt want any publicity to come from his request for the jet.
Im not trying to make a statement.
Im not looking for a settlement.
Mr. Leonard saw the spot, hired business advisers and lawyers, and decided to take legal action.
Though Leonard filed an appeal in 2000, he was ultimately unsuccessful.
Lawsuits like this end up being compared to theMcDonalds hot coffee case, the kind of ambulance-chaser thing.
And that hit me wrong.
Looking back on it, it was opportunistic.
But thats not always a negative thing.
And back then I wholeheartedly thought that we were going to get the jet.
source: www.bustle.com
