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The real show, the big foldable show, kicks off after the new year rings in.

Sure, I can do this… except for one niggling problem.

Samsung Galaxy Z Fold 5 review

The Motorola Razr 40 Ultra

2024 will not be the foldable’s breakthrough year.

It cannot be without the participation of one major player:Apple.

Aside from price, there are no caveats in the lineup.

Motorola Razr40 ultra

The Motorola Razr 40 Ultra

Not everyone matches the durability of Samsung’s foldables, though.

The same report put the foldable market at 1% of the total smartphone market.

I’d say three-quarters of all riders were using Samsung Phones, in general.

Google Pixel Fold review top straight half open

The Google Pixel Fold

There is another factor, though.

You might think I’m overweighting Apple’s influence.

After all, Apple is not the biggest phone manufacturer in the world.

iPhone fold concept by Ran Avni

You won’t see anything like this for a while – it’s an iPhone Fold concept

However, Kuo soon revised his timeline to"2025 at the earliest."

There isn’t even agreement on what kind of foldable we can expect from Apple.

“It is very low.

In my estimation, Apple has already made its big bet for 2024.

It won’t be the year of the foldable for the Cupertino giant.

Instead, 2024 will be the year of theApple Vision Pro.

None of this is to diminish Samsung’s, Google’s, Motorola’s, or OnePlus’s accomplishments.

The market is too busy waiting for Apple.

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